VenturiThe modern day Venturi logo was chosen in 1989, and represents a gerfalcon (the world’s fastest animal, clocked in excess of 280km/hr in a vertical dive), set on a glove, which symbolizes mastery. Above the gerfalcon is the sun of the region Loire. The oval is a remnan of the original logo. The ‘V’ shape is in tribute to the region of France, “Pays de Loire”, as the ‘V’ represents a shield bearing its coat of arms.