SaabThe Saab logo shown here, introduced in 2000, is an evolution of the design introduced in 1987 (the company used only a text logo until then). Designed by artist Carl Fredik Reutersward, the original logo depicted a mythological beast Gripen (a griffen). The Gripen head is derived from the coat of arms of Count von Skane, which was used as the symbol for the Swedish province of Skane, where Saab was formed.