ToyotaThe Toyota logo is comprised of three ellipses, representing the heart of the customer, the heart of the product, and the ever expanding technological advancements and opportunities that lie ahead. Another interpretation is that it represents the three interlocking aspects of the culture of the company – freedom, team spirit, and progress. Also, in Japanese ‘Toyo’ means an abundance of, and ‘ta’ is rice (though the name Toyota was chosen as it was the founder’s name, not for its literal meaning). In some Asian cultures, those blessed with an abundance of rice are believe to be blessed with great wealth.