FerrariThe prancing horse featured on the Ferrari logo was the emblem of Italian WWI flying ace Fancesco Baracca, whose parents persuaded Enzo Ferrari to use the symbol of their late son for his Alfa Romeo race cars. When Ferrari later started his own car company, he continued use of this logo. Note that the logo shown here is technically the logo of the racing team, Scuderia Ferrari, though you will see it appear on the front fenders of many modern road-going Ferraris. The official company logo is the rectangular version encompasing the same prancing horse.