BugattiThe history of the Bugatti logo is a bit uncertain. The ‘E’ and ‘B’ are obvious references to the founder, Ettore Arco Isidoro Bugatti. The dots around the perimeter are possibly a reference to the attention to detail found in the cars, such as the safety wiring on many fasteners. The company has previously referred to the sixty red dots as ‘pearls’ that help reflect the combination of technology and elegance in their cars.