AcuraAt first glance, you might think the logo for Acura is just meant to be an uppercase ‘A’. Well, that’s true, but as is often with car logos, there’s more to it than that. The name Acura comes from the Latin word for accuracy, and the focus on precision is what Honda prioritized when they introduced this brand. In keeping with the precision theme, the letter A was styled to look like a set of calipers one might use to measure something.